This is the best advice gathered and given by Sir Paul Smith over the past 50 years.

It won’t teach you how to cut a suit, but it will help you figure out how to take your ambition to the next level.

Please explore our regularly updated archive of advice, or keep scrolling for more insights and inspiration...

Paul on… Building A Creative Environment

When David Bowie came to my room, which is full of stuff, he just couldn’t stop asking questions. “Where’s that from? What’s that book about?” He had this lovely curious mind and that’s why his songs and his persona and chameleon way existed, was because he was always ready for the next thing, and turning it into something different.

Stamp for Building A Creative Environment

Paul on… Building A Creative Environment

When David Bowie came to my room, which is full of stuff, he just couldn’t stop asking questions. “Where’s that from? What’s that book about?” He had this lovely curious mind and that’s why his songs and his persona and chameleon way existed, was because he was always ready for the next thing, and turning it into something different.

Stamp for Building A Creative Environment

Paul on… Making An Impression

Communication is vital. One of the reasons why I've managed to progress my career is I've been able to talk to people and be honest with them right from the beginning.

Stamp for Making An Impression

Paul on… Making An Impression

Communication is vital. One of the reasons why I've managed to progress my career is I've been able to talk to people and be honest with them right from the beginning.

Stamp for Making An Impression

Paul on… Finding Inspiration Everywhere

People don’t look up enough. It could be an influence just observing something done in bad taste but with something beautiful.

Stamp for Finding Inspiration Everywhere

Paul on… Finding Inspiration Everywhere

People don’t look up enough. It could be an influence just observing something done in bad taste but with something beautiful.

Stamp for Finding Inspiration Everywhere

Paul on… Starting Strong & Growing Gently

A shop can be as humble as you like. I started in a 12ft square room with no windows. You could even just sell to a few mates at first. Don’t worry about starting up here, especially in today’s false climate. Be humble, keep your feet on the ground, and you’ll do well.

Stamp for Starting Strong & Growing Gently

Paul on… Starting Strong & Growing Gently

A shop can be as humble as you like. I started in a 12ft square room with no windows. You could even just sell to a few mates at first. Don’t worry about starting up here, especially in today’s false climate. Be humble, keep your feet on the ground, and you’ll do well.

Stamp for Starting Strong & Growing Gently

About Paul Smith's Foundation

SIR PAUL SMITH has spent the last 50 years growing a global business as Britain’s foremost fashion designer.

Renowned for his passion, positivity and determination, Paul puts a lot of his enduring success down to the many influential people who’ve advised him over the past five decades. In turn, he has shared his learnings with lots of ambitious and talented individuals looking to start their own businesses.

Now, his personal archive of helpful advice is here for you to explore and learn from, too.

Read more